air-Q is upmarket device (and an app) that monitors room air quality in terms of pollutants, air composition and other factors. The concept behind the logo was to resemble clean air and a certain health aspect. The client opted for an abstracted dandelion / blowball logo to go with the overall sleek design of the device itself. The logo will be used as practical air-slot of the device’s casing and uses a brand-suited colour scheme in print.