Logo & label design for the beer brand Weisse Elster. Weisse Elster is a micro brewery from Leipzig, Germany. The name is taken from a local river, literally it means ‚White Magpie‘ The oval logo is included in a typography based label, giving the overall design a heraldic, yet modern look. The different varieties each have their unique colour scheme based on the colour of the beer itself.
work for Weisse Elster involves all kind of labels, promotional material (print ads, posters, digital promotion for social media etc).
The project also expands overseas, where a separate design is used for the Chinese market.